You want more SEO traffic for your blog

Click to view this template.

The best kind of website traffic you can get is organic search: when people are looking for something interesting or helpful, and your blog shows up high in the search results itself, so people find you without clicking on an advertisement.

Articles that appear high in search engine results are always trusted more than the advertisements that also show up: people instinctively believe the organic result is of higher quality, having been voted upon by thousands of other websites and blogs.

Paid traffic, which are visitors who click on your advertisements, can also help you attract new customers or followers but paid traffic is expensive, particularly if you have large, well-funded competitors who can easily outbid you on your favorite keywords.

Getting organic traffic isn't accidental: bloggers who consistently rank high have a smooth workflow that helps them consistently and predictably generate high-quality content.

That's where Kerika can help you: our Template can get you started with a great workflow in just seconds.

The most successful blogs are supported by a team behind the scenes: people who help source and research ideas for articles, people who do the actual writing, illustrators, video editors. And there are also stakeholders who matter, like your manager and others in your department who need to know how things are going, and what's coming up next.

Let's consider this team, as an example:

• Jon is the head of the marketing department.
• Diego is an videographer.
• Mary is a graphic designer.
• Jade and Rosh are content writers.
• Jeff provides technical support, when needed.

Email is notoriously bad for productivity: too many people get involved in a thread, and pretty soon all that Reply All spam leave everyone feeling confused and frustrated.

Things get worse when you attach drafts of your writing and try to get comments: what started off as a simple MyArticle.docx quickly spawns MyArticle v2, My Article (John's feedback), My Article v3, and so on…

Important stuff gets lost in the avalanche of irrelevant emails, and it becomes all too easy for everyone to lose track of deadlines.

The challenge of coordinating tasks, keeping track of content, and collaborating has become more difficult now that people are working remotely: when folks are working in different locations, and at different times, making sure everyone is always on the same page is both harder and more vital.

Take a look at this live board to see how this team us using Kerika's workflow for blogs. Even a casual visitor like you can easily easy see, at a glance, exactly what's going on, and how the work is progressing. (By the way, the only reason you can view this board is because this team has decided to share it with the world. Every board can have its access tightly controlled to make sure only the right people can see or change anything.)

Click on this image to view the live board.

Individual tasks appear on this board as "cards": each card can be assigned to people who are part of the team; they can be scheduled; and they can contain all the relevant content (files, internal links, Web bookmarks) and all the relevant chat.

The workflow is easy to understand: the different phases (stages) of the work are represented as columns:

• On the left is a Resources column: the cards here contain links to helpful resources, and this came with Kerika's template.


• The other columns show the progression of blog articles, from Content Ideas where new ideas are gathered, Draft in progress where the initial drafts of blogs are located; Designing for getting the graphics and video contributions ready; and so on...

The team has perfected their workflow

The team can easily adjust the workflow that came with Kerika's teamplate.

And ensure that everyone on the team has the right role.

Jon Cohen set up the Kerika Account for this team, so he shows up as the Owner. He just needs to keep in touch; he won't participate actively so he has set himself up as a Visitor. (And, by the way, Visitors are always free!)

Diego, the videographer; Mary, the designer; and Jade the writer are Team Members, which lets them add and modify cards on the boards. Jeff is also a Team Member so he can step in with tech support when needed.

Rosh is the Board Admin; he can add people to the team when needed, and change the workflow.

None of these folks needed to install any software to use Kerika, not even a browser plug-in!

This template is ready to go, with cards and a workflow organized for you.

The left most column is Resources: it contains cards with useful links to help you get started.

• Open the cards in this one by one (a simple double-click will do that) and check out the resources.


• If a card doesn't seem useful, you can move it to the Trash column to clear up the board.


• If a card is useful, leave it in this column so it's easy to find and refer to when needed.

The first card in Content Ideas can be used to gather ideas for blog posts.

Gathering ideas isn't a one-time thing, so keep this card around as a good place to park new ideas that you and your team come up with.

The other cards in the Content Ideas column are suggestions to help your get started.

Kerika makes it really easy for you to gather together in one place all the tasks, attachments, and conversations related to a particular content idea:

As this card moves through the workflow, from Draft in Progress to Integrate and Publish and finally to Promote Content all of the versions of all the documents, all the chat, everything comes attached with the card.

This incredible ability of Kerika to bring together in one place everything your team needs to collaborate, organize, and communicate means you can actually stop relying upon and a bunch of other tools. Your Kerika board can do everything you need.

You need just one tool to bring everything together, and everyone on the same page.