How to Build A Great Brand

A Step-by-Step Process for your Product or Business

For Entrepreneurs, Business Owners, and Service Providers

We have a complete template for anyone who wants to define their brand story and build an impactful brand.

Aspiring and experienced business owners can use this template to establish and develop their business or product into a brand.

This template has been adapted from the Netflix Branding Framework developed by the former VP of Product Management, Gibson Biddle, and derived from the article:
The Three Tools Netflix Used to Build Its World-Class Brand | First Round Review

Getting Started

Crafting a brand with impact can be challenging, but fear not – we’ve gone ahead and cleared the path for you!

Work with your coworkers and stakeholders in a simple, systematic way: just pick up tasks one-by-one from this template, and Kerika will tell you exactly what you need to do.

3 concepts to understand first, before you get down to the details:

  • What is your brand? Start by understanding the concept of "brand".

  • What is a branding pyramid? We will help understand this basic concept.

  • What is a concept summary? This is the final product of a branding framework.

Creating your Visual Identity

You will probably end up creating a lot of content for this project – presentations, graphics, product images, videos – but don't worry, Kerika will make it super easy for you to manage all the content.

All the file management, sharing, and privacy controls are handled automatically by Kerika, so you can focus on the actual brand creation itself, and not get bogged down by admin work.

You'll Get More Done!
  1. Create a Brand Color Palette: you and your team will be exploring multiple color palettes to see what appeals to your audience.

  2. Design Business Logo: you will need to design a business logo that is legible and distinctive.

  3. Determine Fonts and Typography: you will need to choose text and fonts for marketing collateral.

  4. Design Business Card: include all important business information on cards.

  5. Produce Brand Photography: capture and collect images that represent the brand.

  6. Produce Brand Video: produce a video that promotes your product and services.

Discover Your Unique Brand Story

What makes your brand unique? And how will it stand out in the market?

We have the task list that will help you finally discover how to stand out in any industry.

  • Product Attributes: what your product does and how it does it.

  • Product Benefits: how your product improves people's lives.

  • Emotional Benefits: if your product does a great job delivering benefits, consider how you want your customers to feel. It's emotion that makes a brand memorable.

  • Something Bigger: consider the next decade or two, and how might your product or service have an impact in the future.

Don’t Wait Another Second To Build Your Brand!
Get going with just 1 click

1. Sign up for Kerika with your email address or Google ID.

2. In just seconds Kerika can set up a new board for you that's a complete copy of this template.

3. Next, invite your team members to join this board, to get more done.

Kerika is exactly what you are have been looking to build a Brand
Everything you need, in one place

Upload Files from your desktop: drag and drop any kind of file onto a Kerika task and Kerika handles the rest, including keeping track of versions.

Import Content from the Web, your Intranet, or even SharePoint: attach anything to any Kerika task or board. Kerika manages everything for you.

Chat with your team: Kerika integrates your chat and email with your tasks and content management. Communicate with your team instantly.

Sync with your Apple, Microsoft, or Google Calendar: never miss a due date again! Your Calendar will automatically stay updated even as your due dates change.

Kerika even has Whiteboards
For when you need to get creative

Whiteboards make it easy to visualize your ideas and plans.

You can explore concepts within concepts and even incorporate your files, videos, images, and Web content along with your flowcharts.

You won't find this anywhere else: Kerika invented and patented this!